Client
Vision Design
Services
Customised login, interactive infrastructure
Challenge
A fragmented audience
Launching a product involves many moving parts, and it’s crucial to ensure it resonates with all target audiences from the start. But how do you ensure everyone receives the relevant, tailored information they need?
Approach
A fragmented audience
Launching a product involves many moving parts, and it’s crucial to ensure it resonates with all target audiences from the start. But how do you ensure everyone receives the relevant, tailored information they need?
Solution
Personal product launch
With separate experiences for each group within the same event, participants could enjoy interactive sessions and engage with the event through Q&As and polls. This resulted in an optimised experience for all attendees and the gathering of relevant data on each target group.
Total audience
400
156
Total interactions
800
Tasted flavours
